frank's bio
Award winning and accomplished journalist Frank McCaffrey is the President and Chief Executive Officer of Pasley Communications. He brings a decade and a half of mass media experience to the company. In this job, McCaffrey oversees daily operations and marketing in the company.
McCaffrey is a graduate of Loyola College in Maryland where he became a member of Lambda Pi Eta, a national communications honors society. He was hired out of college as a national prime-time producer for the Fox News Channel. He played a key role in the network's boom in ratings and cultural influence. He covered several stories of national and international importance including in-depth coverage of the major US elections, the War on Terror and the Iraq War. One story Frank covered was an Illinois Senate race which featured 
an exciting young candidate named Barack Obama.
Following his time with Fox, Frank went on to become a News Director/Lead Anchor with the CBS affiliate in beautiful Southwest Montana. Frank helped the station grow and dominate the market. He would become the first newscaster in the history of that region to win a Certificate of Appreciation from the local government. While in Montana, McCaffrey had one of the last interviews with Daredevil Evel Knievel.
Frank also worked as an anchor/reporter with WJTV in Jackson, Mississipi.
During his career, Frank learned the importance of effective writing and presentation skills. He was also one of the few anchors and news directors in the business who did his own graphic design and tape editing. The knowledge he has gained from his long career has helped a number of Pasley clients develop their marketing tools.
After years of following wars, elections, ambulances and police cars, McCaffrey wanted to use his communications expertise in another arena. Frank knows that it is more likely for a company or a person to achieve their goals if they are presenting themselves in a clear and interesting way. Therefore he will work to help Pasley's clients create their clear and interesting presentation.
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